Why a finder?
DAP's old Caulk + Sealant Selector still lives on a legacy site. GE Sealants puts its finder on its homepage. This moves the tool back where shoppers start.
On the job since 1865
Three questions. Project, paint, joint size. Get the DAP sealant that fits, and a straight answer when the popular pick is the wrong one.
Step 1 of 3
Your match
Demo rules are built from DAP published material: the Alex Plus FAQ on dap.com (including its shower answer and 30-minute paint time), DAP's own retailer replies, and each product line's stated use. A production finder would read these rules straight from PIM product data, which is exactly the job this role owns.
DAP's old Caulk + Sealant Selector still lives on a legacy site. GE Sealants puts its finder on its homepage. This moves the tool back where shoppers start.
The top 1-star theme is the wrong product in the wrong place, like latex caulk in a shower. The finder stops that before the buy, not in a reply after the fail.
Every answer is product-discovery data: which projects people start, where they get stuck, and which warnings they hit. That is roadmap input for the Website Manager.